Four out of 10 Americans have permanently changed the way they pay since 2020, according to our Q2 survey. “Can I pay with this?” Whether a customer is asking the question to a cashier or scanning the payment options at an online checkout, a retailer needs to be able to answer in the affirmative, or at least provide the customer’s second payment preference.ĬOVID-19 has upended the retail experience and galvanized a major diversification in consumers’ payment preferences.
Payment technology plays an essential role in ensuring customers’ transactional expectations are met and even exceeded, so they return again – and again. Retailers are today faced with the checkout challenge of unifying consumers’ payment preferences, which have never been more diverse. “Society is unity in diversity,” wrote philosopher George Herbert Mead.
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